(reports from James Benedict R.Gutierrez)
Immersed on a learning experience, students from the MBA and PhD programs of the Institute of Graduate Studies (IGS) took part in a seminar-workshop on 鈥淓ffective Business Correspondence鈥� last August 22 at the SSC-R Coffee Shop. Organized by the officers of the Institute of Graduate Studies Student Government (IGS-SG) led by its President, James Benedict R. Gutierrez, the seminar aimed at re-orienting the students to the basics of business writing (i.e., form) as well as help them navigate through the complexities (e.g. use of language, andpositive intonation) in writing correspondences.
The seminar-workshop was facilitated by Ms. Ma. Cecilia F. Salapantan, an independent executive learning and personal development consultant, who conducts training programs on communication, management, self-development, and customer service. Her clients include companies and institutions such as the AT&T Global Services, Citigroup Business Services 鈥� Asia, Bangko Sentral ng Pilipinas, RCBC, the Senate of the Philippines, ABS-CBN, Globe Telecom, Smart Communications, Nestle Philippines, San Miguel Corporation, Unilever Philippines, Pfizer, Inc., Ayala Land, AC Nielsen Philippines, and the Asian Institute of Management. Ms. Salapantan also served as the Vice-President and General Manager of Inter-Link Network Productions. She was also an Executive Assistant to the President, a Seminar-Director, and ultimately, the Vice-President of the Professional Skills Enrichment Center (PROSEC), Inc.
Tailored-fit for the students of the IGS, the whole day seminar was divided into workshops focusing on the application of topics entitled: 鈥淥verview of Writing in a Business Environment鈥�, 鈥淟anguage in Perspective (correct usage concerns)鈥�, 鈥淐hallenges Encountered in Writing Business Correspondences鈥�, 鈥淥ral versus Written Communication, Being Direct But Reader-Friendly鈥�, 鈥淭he Persuasive Business Correspondences鈥�, and 鈥淣egative/Complex Message鈥� (keeping the positive tone, handling conciliation messages).
Most of the worksDSC_0006hops were done in two parts, either individually or in groups. Students were subjected to activities such as writing a one-pager memo/letter based on a scenario given by Salapantan, as well as presenting a correspondence written on sheets of manila paper. After each activity, the students鈥� outputs were then evaluated by Salapantan. Discussions were also held during the workshop as both the students and the facilitator gave their insights and feedback on a specific topic or activity.
Despite the challenges faced by the organizers, Guttierez affirmed that the students learned a great deal from both the lectures and the workshops given by Ms. Salapantan. The Dean and the faculty of the IGS also expressed their positive feedback on the proficiency and effectiveness of the speaker/facilitator.
Ending the seminar-workshop, Dr. Reynaldo Galam Alcid, Dean of IGS, and Mr. Gutierrez, awarded a Certificate of Appreciation to Ms. Ma. Cecilia F. Salapantan. Words of gratitude were spoken for the assistance of the College Instructional Media Center (IMC), the IGS staff and Faculty, the Office of the Coffee Shop Custodian, the guards and janitors who assisted during the preparation and for all who attended the event.
